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BOOKHIGHLIGHT 2023
Brand Identity, Social, Website, Video
THE TASK:
David Moscow, the actor, adventurer, and first-time author was looking to build a cohesive brand based off of his TV show, From Scratch, that was in development at the time. The book, From Scratch, served as a companion piece to the show and it’s campaign goal was to establish a foundational brand that would support his expanding TV series and upcoming books.
THE CHALLENGES:
David wanted his authentic cultural experiences to be reflected in the design direction, while also maintaining a modern, clean style. Since most of his existing content came from the From Scratch show, his brand needed to showcase the collection of videos and photos he had gathered from his travels with unifying elements to tie them all together.
THE CONCLUSION:
In the early stages of developing the brand, we explored the idea of presenting David’s photography through layered Polaroids to evoke the feeling of the viewer looking through his travel journals. As we refined the concept, we encountered limitations in being confined to such a specific style, so we went back to the drawing board. Through our creative process, we discovered that using a custom designed grid structure would provide a disciplined system, allowing us to showcase more of the photography in an organized and stylistically cohesive way.
MY CONTRIBUTION:
Creative ideation and collaboration in branding, motion graphics, video editing, advertisement design, collaborative website design.
Final Brand:
From Scratch book video promo:
Email: deidrahiggins.design@gmail.com
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