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BOOKHIGHLIGHT 2023
Brand Identity, Social, Website, Video
THE TASK:
Scott K. Edinger, an author and the proprietor of Edinger Consulting, a business consultancy agency, needed a company rebrand alongside a marketing campaign for his new book, The Growth Leader. His ultimate goal was to book more speaking engagements as a result of his national best-selling book campaign and create more branded content for his Linkedin following.
THE CHALLENGES:
Scott needed a team to update and unify his outdated brand to service his high-end consulting audience. The rebrand had to conceptually support The Growth Leader and integrate semlessly into the Edinger Consulting, but also serve as a personal brand for Scott as a thought leader, apart from Edinger Consulting.
THE CONCLUSION:
The rebrand focused on creating a premier look and feel. The logo subtly references a bird’s-eye view of a chesspiece, symbolizing his strategic approach and expert insights. To incorporate elements from The Growth Leader, I included the upward trend growth lines/growth arrows from the cover to visually conncect the two concepts.
MY CONTRIBUTION:
Creative direction of Scott’s rebrand, logo design, motion graphics, in-studio video capture and editing. Collaboration with web designer to translate brand creative direction into a seamless website experience.
Initial Logo Sketches:
Final Logo:
The Brand:
Motion Graphics Example:
Sizzle Reel:
Email: deidrahiggins.design@gmail.com
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