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BOOKHIGHLIGHT 2023
Scott K. Edinger, an author and the proprietor of Edinger Consulting, a business consultancy, was a client with BookHighlight in 2023. He needed a company rebrand alongside a marketing campaign for his new book, "The Growth Leader."
Assigned the task of constructing Scott’s new brand identity and design system, I worked on a conceptual mark that would communicate his expertise to his high-end consulting audience. With this goal in mind, his logo subtly references a bird’s-eye view of a chesspiece, symbolizing his strategic approach and expert insights. Additionally, I incorporated upward trend growth lines into the logo to visually connect it back to the book cover.
︎︎︎ Scott Edinger’s Website
Initial Wordmark Sketches:
Final Wordmark:
Brand Guide:
My responsibilites during Scott’s video shoot included camera operation, post-production video editing, color grading, and motion graphics. These videos were used in his campagin as social content, youtube Ads, wesbite content and more.
Sizzle Reel:
Main Video:
Email: deidrahiggins.design@gmail.com
All the content, images, and designs on this website are the property of Deidra Higgins, unless otherwise stated. You may not use any of the materials on this website without permission.