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Scott K. Edinger, an author and the proprietor of Edinger Consulting, a business consultancy, was a client with BookHighlight in 2023. He required a company rebrand alongside a marketing campaign for his new book, "The Growth Leader." Assigned the task of constructing Scott’s new brand identity, I worked on a conceptual idea to communicate his expertise to his high-end consulting audience. With this goal in mind, I developed a new wordmark subtly referencing a bird’s-eye view of a chessboard, symbolizing his strategic approach and expert insights. Additionally, I incorporated growth lines into the logo design to connect it with his book cover.

︎︎︎ Scott Edinger’s Website 

Initial Wordmark Sketches:

Final Wordmark:

Brand Guide:

Our creative team shot video for Scott in our studio. During the shoot, I was responsible for camera B, post-production video editing, color grading, and motion graphics. 

Email: deidrahiggins.design@gmail.com

All the content, images, and designs on this website are the property of Deidra Higgins, unless otherwise stated. You may not use any of the materials on this website without permission.