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BOOKHIGHLIGHT 2023
THE TASK:
Richard Davis, Ph.D., is an organizational psychologist and managing director at Russell Reynolds Associates. He needed a personal branding platform to launch his book, Good Judgment, that would reflect his refined aesthetic and highlight his services in advising CEOs and senior executives.
THE CHALLENGES:
Richard’s appreciation for architecture and nature provided the foundation for crafting his brand. The challenge was to seamlessly incorporate these seemingly unrelated elements into a cohesive brand that reflected the professionalism and organization of his practice but also represented his unique and refined taste.
THE CONCLUSION:
The primary serif typeface we chose, IvyPresto, added the elegance needed to complement the linear and monochromatic architectural photography. By utilizing cropped and abstracted black-and-white images, we were able to incorporate diverse architectural styles and compositions while maintaining a cohesive aesthetic. The four-column grid we designed for Richard provided a strong framework, allowing us to creatively experiment with typography and photo alignment.
MY CONTRIBUTION:
Lead branding direction, logo design.
︎︎︎VISIT RICHARD DAVIS’ WEBSITE
The Brand:
Email: deidrahiggins.design@gmail.com
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