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A multidisciplinary Senior Visual Designer with extensive experience in creating successful marketing campaigns using creative strategy to craft compelling brand identities, videos, motion graphics, and both print and digital marketing materials.
EXPERIENCE
BOOKHIGHLIGHT
NOV 2020 - PRESENT
Senior Visual Designer, 2024-Present
In addition to all previous responsibilities, currently leads brand identity projects for author marketing campaigns and reports to the Creative Director. Films, produces, and edits sizzle reels, speaker reels, and other video content during studio shoots with clients. Operates video equipment and executes post-production video editing, including motion graphics and color correction. Collaborates with copywriters and the Creative Director on creative storytelling strategy.
Graphic Designer, 2020-2024
Created brand identities for best-selling author marketing campaigns under the guidance of the Creative Director. Collaborated with the internal design team, copywriters, and marketing team to prototype and build client websites. Designed digital advertisements, social media graphics, and produced and edited video marketing content, including custom branded motion graphics.
PRATT & WHITNEY
2018 - 2020
Graphic Design Co-Op, Instructional System Design Team
Collaborated with a team of Instructional Designers to create graphics for classroom courseware and design printed materials for the facility. Developed Virtual Reality courseware training, which involved extensive UI research, design, and beta testing. Additionally, designed and implemented an interactive kiosk for customer use in global training centers in the United States, India, and China.
NOV 2020 - PRESENT
Senior Visual Designer, 2024-Present
In addition to all previous responsibilities, currently leads brand identity projects for author marketing campaigns and reports to the Creative Director. Films, produces, and edits sizzle reels, speaker reels, and other video content during studio shoots with clients. Operates video equipment and executes post-production video editing, including motion graphics and color correction. Collaborates with copywriters and the Creative Director on creative storytelling strategy.
Graphic Designer, 2020-2024
Created brand identities for best-selling author marketing campaigns under the guidance of the Creative Director. Collaborated with the internal design team, copywriters, and marketing team to prototype and build client websites. Designed digital advertisements, social media graphics, and produced and edited video marketing content, including custom branded motion graphics.
PRATT & WHITNEY
2018 - 2020
Graphic Design Co-Op, Instructional System Design Team
Collaborated with a team of Instructional Designers to create graphics for classroom courseware and design printed materials for the facility. Developed Virtual Reality courseware training, which involved extensive UI research, design, and beta testing. Additionally, designed and implemented an interactive kiosk for customer use in global training centers in the United States, India, and China.
EDUCATION
BOSTON UNIVERSITY
2016-2019
Graphic Design, Bachelor of Fine Arts
3.7 GPA, Dean’s List
Vice President of Reformed University Fellowship
2018 Head of Community Service Committee, RUF
GORDON COLLEGE
2015-2016
Graphic Design, Bachelor of Fine Arts
3.6 GPA, Dean’s List
2016-2019
Graphic Design, Bachelor of Fine Arts
3.7 GPA, Dean’s List
Vice President of Reformed University Fellowship
2018 Head of Community Service Committee, RUF
GORDON COLLEGE
2015-2016
Graphic Design, Bachelor of Fine Arts
3.6 GPA, Dean’s List
SKILLS
Adobe Creative Suite
Duda
Figma
Duda
Figma
Videography
UI/UX Prototyping
HTML/CSS
UI/UX Prototyping
HTML/CSS
Photography
Motion Graphics
Motion Graphics
Email: deidrahiggins.design@gmail.com
All the content, images, and designs on this website are the property of Deidra Higgins, unless otherwise stated. You may not use any of the materials on this website without permission.