https://deidra.design Deidra Higgins Wed, 15 Jan 2025 20:08:38 +0000 https://deidra.design en https://deidra.design/About-Me Sat, 01 Apr 2023 20:25:54 +0000 Deidra Higgins https://deidra.design/About-Me <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/2a8fb910613a2ebf4043de06e3fdee43ae18956b35e7750dc1a3390033d2c1f3/Headshot3.png" data-mid="187926290" border="0" data-scale="35" data-no-zoom src="https://freight.cargo.site/w/900/i/2a8fb910613a2ebf4043de06e3fdee43ae18956b35e7750dc1a3390033d2c1f3/Headshot3.png" /> Hi, I’m Deidra. I’m a Visual Designer at the creative agency, BookHighlight, and a proud graduate of Boston University’s College of Fine Arts. Before joining BookHighlight, I held a Co-Op position at Pratt &amp; Whitney, where I worked in the Instructional System Design team. Over the course of two years, I helped develop courseware graphics, interactive technology displayed in the facility, and AR/VR training tools, which were implemented into the courseware. Currently, my work is focused on brand identity development, motion graphics, video capture and editing, and website prototyping. In my free time, I enjoy drawing, photography, museum visits, and buying too many books (most of which will probably collect dust before I get around to reading them).&nbsp; I am available for freelance work, and any inquiries can be made by email: deidrahiggins.design@gmail.com https://deidra.design/Front-page-Desktop Wed, 19 Aug 2020 00:18:12 +0000 Deidra Higgins https://deidra.design/Front-page-Desktop Hi, I’m Deidra! I’m a&nbsp; VISUAL DESIGNER LOCATED IN NEW YORK CITY I’ve worked as a designer at BookHighlight since 2020, an agency based in Brooklyn, NY, that creates compelling brands, websites, videos, and other digital and print marketing collateral for our clients. I specialize in brand identity design and motion graphics/video editing.&nbsp; When I’m not working, I often spend my time painting and drawing studies of famous artwork (see Fine Art︎︎︎) and taking photos of friends and family (see Photography︎︎︎). https://deidra.design/Scott-K-Edinger Mon, 03 Jul 2023 17:11:51 +0000 Deidra Higgins https://deidra.design/Scott-K-Edinger ︎︎︎ BACK TO PORTFOLIO BOOKHIGHLIGHT 2023Brand Identity, Social, Website, Video THE TASK: Scott K. Edinger, an author and the proprietor of Edinger Consulting, a business consultancy agency, needed a company rebrand alongside a marketing campaign for his new book, The Growth Leader.&nbsp; His ultimate goal was to book more speaking engagements as a result of his national best-selling book campaign and create more branded content for his Linkedin following.&nbsp; THE CHALLENGES: Scott needed a team to update and unify his outdated brand to service his high-end consulting audience. The rebrand had to conceptually support The Growth Leader and integrate semlessly into the Edinger Consulting, but also serve as a personal brand for Scott as a thought leader, apart from Edinger Consulting.&nbsp; THE CONCLUSION:&nbsp; &nbsp; The rebrand focused on creating a premier look and feel. The logo subtly references a bird’s-eye view of a chesspiece, symbolizing his strategic approach and expert insights. To incorporate elements from The Growth Leader, I included the upward trend growth lines/growth arrows from the cover to visually conncect the two concepts. MY CONTRIBUTION:&nbsp; Creative direction of Scott’s rebrand, logo design, motion graphics, in-studio video capture and editing. Collaboration with web designer to translate brand creative direction into a seamless website experience.&nbsp; <img width="3750" height="3000" width_o="3750" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5bbd1179b65cf03a3761cd2c3b1906af6ecded5cf56ce38277eda82859123c0a/SKE_LaptopMockup_3.png" data-mid="221145663" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5bbd1179b65cf03a3761cd2c3b1906af6ecded5cf56ce38277eda82859123c0a/SKE_LaptopMockup_3.png" /> ︎︎︎ VIEW SCOTT EDINGER’S WEBSITE Initial Logo Sketches: <img width="7867" height="5858" width_o="7867" height_o="5858" data-src="https://freight.cargo.site/t/original/i/349a0252ea806d48fb6645e8b09224b9f1039e7b622bde567abcd2576b12471c/SE_Brand-Sketch_1.jpg" data-mid="184030387" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/349a0252ea806d48fb6645e8b09224b9f1039e7b622bde567abcd2576b12471c/SE_Brand-Sketch_1.jpg" /> Final Logo: <img width="4001" height="852" width_o="4001" height_o="852" data-src="https://freight.cargo.site/t/original/i/0f4b757c3b2f456f5487d8dfca1e65c3caa31755224310ed25460cbe377b3428/SE_Wordmark_3_1.png" data-mid="184031958" border="0" data-scale="64" data-no-zoom src="https://freight.cargo.site/w/1000/i/0f4b757c3b2f456f5487d8dfca1e65c3caa31755224310ed25460cbe377b3428/SE_Wordmark_3_1.png" /> The Brand: <img width="1920" height="8425" width_o="1920" height_o="8425" data-src="https://freight.cargo.site/t/original/i/9de46000a41c015628c73327b415fc4cbfa624d17fe7f86757b546159aaa58ba/SKE_Brand-1.png" data-mid="221144548" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/9de46000a41c015628c73327b415fc4cbfa624d17fe7f86757b546159aaa58ba/SKE_Brand-1.png" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a99e78284909177c39c5687eca3e300e9ed1e562511121de9fdfb6a4cb54aeba/Iphone-Multiple-Mockup.jpg" data-mid="224852781" border="0" src="https://freight.cargo.site/w/1000/i/a99e78284909177c39c5687eca3e300e9ed1e562511121de9fdfb6a4cb54aeba/Iphone-Multiple-Mockup.jpg" /> Motion Graphics Example: Sizzle Reel: https://deidra.design/Resume Thu, 21 Nov 2024 15:07:24 +0000 Deidra Higgins https://deidra.design/Resume ︎︎︎ BACK TO PORTFOLIO <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/2ec241fa3917114b2ef46ed968ed7ca719b2114014967fe2a5733ad348d12c12/Deidra-Higgins_3.jpg" data-mid="224845696" border="0" src="https://freight.cargo.site/w/1000/i/2ec241fa3917114b2ef46ed968ed7ca719b2114014967fe2a5733ad348d12c12/Deidra-Higgins_3.jpg" /> https://deidra.design/Resume-copy Wed, 15 Jan 2025 20:08:38 +0000 Deidra Higgins https://deidra.design/Resume-copy ︎︎︎ BACK TO PORTFOLIO A multidisciplinary Senior Visual Designer with extensive experience in creating successful marketing campaigns using creative strategy to craft compelling brand identities, videos,&nbsp;motion graphics, and both print and digital marketing materials. EXPERIENCE BOOKHIGHLIGHT NOV 2020 - PRESENT Senior Visual Designer, 2024-Present In addition to all previous responsibilities, currently leads brand identity projects for author marketing campaigns and reports to the Creative Director. Films, produces, and edits sizzle reels, speaker reels, and other video content during studio shoots with clients. Operates video equipment and executes post-production video editing, including motion graphics and color correction. Collaborates with copywriters and the Creative Director on creative storytelling strategy. Graphic Designer, 2020-2024 Created brand identities for best-selling author marketing campaigns under the guidance of the Creative Director. Collaborated with the internal design team, copywriters, and marketing team to prototype and build client websites. Designed digital advertisements, social media graphics, and produced and edited video marketing content, including custom branded motion graphics. PRATT &amp; WHITNEY 2018 - 2020 Graphic Design Co-Op, Instructional System Design Team Collaborated with a team of Instructional Designers to create graphics for classroom courseware and design printed materials for the facility. Developed Virtual Reality courseware training, which involved extensive UI research, design, and beta testing. Additionally, designed and implemented an interactive kiosk for customer use in global training centers in the United States, India, and China. EDUCATION BOSTON UNIVERSITY2016-2019 Graphic Design, Bachelor of Fine Arts3.7 GPA, Dean’s List Vice President of Reformed University Fellowship 2018 Head of Community Service Committee, RUF GORDON COLLEGE 2015-2016 Graphic Design, Bachelor of Fine Arts 3.6 GPA, Dean’s List SKILLS Adobe Creative Suite Duda Figma Videography UI/UX Prototyping HTML/CSS Photography Motion Graphics https://deidra.design/David-Moscow Mon, 03 Jul 2023 18:00:32 +0000 Deidra Higgins https://deidra.design/David-Moscow ︎︎︎ BACK TO PORTFOLIO&nbsp; BOOKHIGHLIGHT 2023Brand Identity, Social, Website, Video THE TASK:David Moscow, the actor, adventurer, and first-time author was looking to build a cohesive brand based off of his TV show, From Scratch, that was in development at the time. The book, From Scratch, served as a companion piece to the show and it’s campaign goal was to establish a foundational brand that would support his expanding TV series and upcoming books.&nbsp; THE CHALLENGES:David wanted his authentic cultural experiences to be reflected in the design direction, while also maintaining a modern, clean style. Since most of his existing content came from the From Scratch show, his brand needed to showcase the collection of videos and photos he had gathered from his travels with unifying elements to tie them all together. THE CONCLUSION:&nbsp; &nbsp; In the early stages of developing the brand, we explored the idea of presenting David’s photography through layered Polaroids to evoke the feeling of the viewer looking through his travel journals. As we refined the concept, we encountered limitations in being confined to such a specific style, so we went back to the drawing board. Through our creative process, we discovered that using a custom designed grid structure would provide a disciplined system, allowing us to showcase more of the photography in an organized and stylistically cohesive way. MY CONTRIBUTION:&nbsp; Creative ideation and collaboration in branding, motion graphics, video editing, advertisement design, collaborative website design. <img width="3750" height="3000" width_o="3750" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e650c39098774dceebe28a71adca43f29c8ee8bb2a640faaa3208426fcad246e/DM_Laptop-Mockup.png" data-mid="221735780" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e650c39098774dceebe28a71adca43f29c8ee8bb2a640faaa3208426fcad246e/DM_Laptop-Mockup.png" />︎︎︎ VISIT DAVID MOSCOW’S WEBSITE<img width="2500" height="2667" width_o="2500" height_o="2667" data-src="https://freight.cargo.site/t/original/i/2adf8cea1e2bd84be7470d90db55b8f554be49091e5bd5a3e0558ff56237dbd5/from-scratch.png" data-mid="221739295" border="0" data-scale="60" data-no-zoom src="https://freight.cargo.site/w/1000/i/2adf8cea1e2bd84be7470d90db55b8f554be49091e5bd5a3e0558ff56237dbd5/from-scratch.png" /> Early Concept Sketches: <img width="2365" height="1467" width_o="2365" height_o="1467" data-src="https://freight.cargo.site/t/original/i/e26d77149a427bb0ec9cb297f17ba72a102f779ab6aa72a4603a465856d70395/Artboard-3-copy-11.png" data-mid="221739059" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/e26d77149a427bb0ec9cb297f17ba72a102f779ab6aa72a4603a465856d70395/Artboard-3-copy-11.png" /> <img width="2365" height="1467" width_o="2365" height_o="1467" data-src="https://freight.cargo.site/t/original/i/2b4c8400c28b737843198c434e996fc7ac1fd4f55fb05f50d88939a795692fb5/Artboard-3-copy-8.png" data-mid="221739058" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2b4c8400c28b737843198c434e996fc7ac1fd4f55fb05f50d88939a795692fb5/Artboard-3-copy-8.png" /> <img width="1336" height="2099" width_o="1336" height_o="2099" data-src="https://freight.cargo.site/t/original/i/a1e693ff1430b0f55ea15e90b1ff63e82e9a93c7fe60aaee389a60ddda3b4f31/Artboard-3-copy-7.png" data-mid="221739061" border="0" data-scale="67" data-no-zoom src="https://freight.cargo.site/w/1000/i/a1e693ff1430b0f55ea15e90b1ff63e82e9a93c7fe60aaee389a60ddda3b4f31/Artboard-3-copy-7.png" /> <img width="1336" height="2099" width_o="1336" height_o="2099" data-src="https://freight.cargo.site/t/original/i/1822e1818d2e6e81c9bf256f5665bd425225b427da3efdeb51702309abad0a86/Artboard-3-copy-12.png" data-mid="221739060" border="0" data-scale="84" data-no-zoom src="https://freight.cargo.site/w/1000/i/1822e1818d2e6e81c9bf256f5665bd425225b427da3efdeb51702309abad0a86/Artboard-3-copy-12.png" /> Final Brand: <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88e5dfd3ba6f7e30d0c9a5010a4be75b0ab5e081077aaff184fbebed9099d521/DM_GridV2.png" data-mid="221740576" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/88e5dfd3ba6f7e30d0c9a5010a4be75b0ab5e081077aaff184fbebed9099d521/DM_GridV2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2cf1512b71885e8bcfafb04251af304f765a20e529f2cd4d539d14900bb6cdee/DM_GridV1.png" data-mid="221740432" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/2cf1512b71885e8bcfafb04251af304f765a20e529f2cd4d539d14900bb6cdee/DM_GridV1.png" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a446e6c7b07b50244caccb5f7f99a3e855925240e3932d6ae67edc32603e0263/DM_Iphone-Multiple-Mockup2.png" data-mid="224840350" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a446e6c7b07b50244caccb5f7f99a3e855925240e3932d6ae67edc32603e0263/DM_Iphone-Multiple-Mockup2.png" /> From Scratch book video promo: https://deidra.design/Friederike-Fabritius Mon, 03 Jul 2023 18:27:55 +0000 Deidra Higgins https://deidra.design/Friederike-Fabritius ︎︎︎&nbsp;BACK TO PORTFOLIO BOOKHIGHLIGHT 2023Video, Motion Graphics&nbsp; THE TASK: &nbsp; Friederike Fabritius, Neuropsychologist and author,&nbsp; needed promotional video material to market her book. MY CONTRIBUTION:Motion graphics, video editing Sizzle Reel: https://deidra.design/Richard-Davis Mon, 03 Jul 2023 18:28:34 +0000 Deidra Higgins https://deidra.design/Richard-Davis ︎︎︎ BACK&nbsp;TO PORTFOLIO BOOKHIGHLIGHT 2023Brand Identity, Social, Website, Video THE TASK:Richard Davis, Ph.D., is an organizational psychologist and managing director at Russell Reynolds Associates. He needed a personal branding platform to launch his book, Good Judgment, that would reflect his refined aesthetic and highlight his services in advising CEOs and senior executives. THE CHALLENGES:Richard’s appreciation for architecture and nature provided the foundation for crafting his brand. The challenge was to seamlessly incorporate these seemingly unrelated elements into a cohesive brand that reflected the professionalism and organization of his practice but also represented his unique and refined taste.&nbsp; THE CONCLUSION:&nbsp; &nbsp; The primary serif typeface we chose, IvyPresto, added the elegance needed to complement the linear and monochromatic architectural photography. By utilizing cropped and abstracted black-and-white images, we were able to incorporate diverse architectural styles and compositions while maintaining a cohesive aesthetic. The four-column grid we designed for Richard provided a strong framework, allowing us to creatively experiment with typography and photo alignment. MY CONTRIBUTION:&nbsp; Lead branding direction, logo design.&nbsp;<img width="3750" height="3000" width_o="3750" height_o="3000" data-src="https://freight.cargo.site/t/original/i/013bb6bc65427a876dc838003a5820c7c284c09ab2640f13575245756b57a8c6/Richard-Davis_Laptop-Mockup.png" data-mid="221180411" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/013bb6bc65427a876dc838003a5820c7c284c09ab2640f13575245756b57a8c6/Richard-Davis_Laptop-Mockup.png" />︎︎︎VISIT RICHARD DAVIS’ WEBSITE The Brand: <img width="1920" height="6454" width_o="1920" height_o="6454" data-src="https://freight.cargo.site/t/original/i/15c2ab172bbe7069be9757143fcaaf4b2d4c2795047ddf0d3987f0920ddfa027/3.jpg" data-mid="209892628" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/15c2ab172bbe7069be9757143fcaaf4b2d4c2795047ddf0d3987f0920ddfa027/3.jpg" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ad37a7165320298629480a56f1a970b0072b43dfe7f59494405ff8e17ec9cebb/RD_Iphone-Multiple-Mockup2.png" data-mid="224840481" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ad37a7165320298629480a56f1a970b0072b43dfe7f59494405ff8e17ec9cebb/RD_Iphone-Multiple-Mockup2.png" /> https://deidra.design/Andy-Binns Wed, 05 Jul 2023 13:48:56 +0000 Deidra Higgins https://deidra.design/Andy-Binns ︎︎︎ BACK TO PORTFOLIO BOOKHIGHLIGHT 2021Video, Motion Graphics THE TASK: &nbsp; Co-Authors Andy Binns, Charles O’Reilly, and Michael Tushman needed an animated logo based off of their book cover for Corporate Explorer, and promotional video material to market their book.&nbsp; MY CONTRIBUTION: Motion graphics, video editing <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96114a43525689581da9d738f2965e5ef17205e267cc42b5d3905a5c779d7f14/Logo-Animation2.gif" data-mid="184771237" border="0" src="https://freight.cargo.site/w/1000/i/96114a43525689581da9d738f2965e5ef17205e267cc42b5d3905a5c779d7f14/Logo-Animation2.gif" /> Sizzle Reel: https://deidra.design/Carrie-Rich-Dean-Fealk Mon, 03 Jul 2023 19:25:27 +0000 Deidra Higgins https://deidra.design/Carrie-Rich-Dean-Fealk ︎︎︎ BACK TO PORTFOLIO BOOKHIGHLIGHT 2023Advertisement, Motion Graphics THE TASK: &nbsp; Co-authors Carrie Rich and Dean Fealk's Wall Street Journal best-selling book, Impact the World, needed a short animation to debut its advertisement in Times Square, NYC. MY CONTRIBUTION:Motion graphics and creative direction <img width="733" height="1100" width_o="733" height_o="1100" data-src="https://freight.cargo.site/t/original/i/b36a98433f65c9b3855b040536ba8762212846f854b08f81421d6c1f6c7eb07f/RF_Nasdaq_6.jpg" data-mid="184043091" border="0" data-scale="50" src="https://freight.cargo.site/w/733/i/b36a98433f65c9b3855b040536ba8762212846f854b08f81421d6c1f6c7eb07f/RF_Nasdaq_6.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a09ad27e450cea940e10bd5b8648d06d935ec47ee7e1b968ecac290ffbe71453/RF_Nasdaq_2.jpg" data-mid="184043094" border="0" src="https://freight.cargo.site/w/1000/i/a09ad27e450cea940e10bd5b8648d06d935ec47ee7e1b968ecac290ffbe71453/RF_Nasdaq_2.jpg" />